TRANSFORMA is a studio for transformative art and design practice.
We are designing environments including landscape, spatial design, performative objects, events and immersive sound experiences. Combining diverse fields and expanding the impact of creative practices we aim at a transformational effect on how we sense and live in the world. We understand design as an active tool to expand consciousness, to create more meaning in life and to shape future realities.
TRANSFORMA was founded by Natalie Pirmann and Rainer Hehl.
Natalie Pirmann is an artist, designer and curator with special focus on object design, performative arts and electronic music. Born in Ukraine, she was initially trained as a professional track and field athlete. Entering the creative scene she was then working as an art-director in the field of fashion photography collaborating with fashion magazines such as Harper’s Bazaar, ELLE, L’Officiel. With her experience working with high fashion brands she opened her own fashion media agency. As cultural agent she was actively engaged in the promotion of electronic music culture in Ukraine by organizing events and establishing networks.
She was experiencing the outbreak of the war as personal act of existential transformation that enabled her to reinvent herself by exploring visual and sound art in its healing effects. In turn she acquired the skills to guide others in live-changing processes.
Rainer Hehl is an artist, designer, researcher and educator working in the expanded field of spatial design between art, architecture and environment. Specialized in the transformation of urban forms he holds a phd on informal practices within popular architecture produced by the people themselves. During the last 18 years he was researching and teaching as a professor for architecture in various institutions worldwide (ETH Zurich, University São Paulo, TU Berlin, Yokohama National University, University of Bologna, Hong Kong University).
As professional architect he was working with high-profile design architects, such as Rem Koolhaas, Liz Diller and Ricardo Scofidio, before opening his own practice with projects in the developing context. As lecturer and co-author of numerous book publications he is engaged in positioning design as active form of shaping the reality for future transformations.